Spotify Testing NFT Listings for Artists – Billboard


Spotify is permitting choose artists to advertise present third-party NFTs on their profiles as a part of a brand new take a look at, Billboard has confirmed.

“Spotify is working a take a look at during which it would assist a small group of artists promote their present third-party NFT choices through their artist profiles,” says a Spotify spokesperson. “We routinely conduct plenty of exams in an effort to enhance artist and fan experiences. A few of these exams find yourself paving the best way for a broader expertise and others serve solely as an essential studying.”

The take a look at, which permits Spotify customers to preview NFTs through artists’ profile pages, is at present accessible solely to pick customers on Android within the U.S., and notably, they received’t be capable to purchase NFTs immediately within the Spotify app. As an alternative, customers who wish to study extra or buy an NFT will probably be linked out to an exterior market.

Artists participating within the NFT take a look at embrace Steve Aoki and The Wombats. Spotify isn’t making use of any charges through the testing interval.

Spotify notes that it’s conducting the take a look at as a response to requests from trade companions and is part of its efforts to deepen relationships between artists and followers by the platform, as high-profile artists and main music corporations proceed to make investments within the NFT house.

In accordance with a number of customers on boards together with Twitter and Reddit, Spotify has additionally been conducting a survey on NFTs through the platform over the past a number of days. The corporate didn’t reply to Billboard’s request for affirmation on the survey or whether or not it’s linked to the NFT take a look at.

The NFT take a look at is Spotify’s newest effort to assist artists on the platform promote ventures outdoors of recorded music. In 2015, the corporate partnered with Songkick to combine location-based stay occasion listings on artist pages and subsequently signed offers with different ticketing corporations, together with Ticketmaster, Resident Advisor, Eventbrite, AXS, See Tickets and eplus. The next yr, Spotify partnered with Merchbar to permit the show of artist merch on the platform; and in 2021, it partnered with e-commerce large Shopify to permit artists to promote merch immediately by the streaming service.





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Spotify is permitting choose artists to advertise present third-party NFTs on their profiles as a part of a brand new take a look at, Billboard has confirmed. “Spotify is working a take a look at during which it would assist a small group of artists promote their present third-party NFT choices through their artist profiles,”…

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