Lollapalooza Expands to India in 2023, Marking Competition’s Asia Debut – Billboard


MUMBAI — Lollapalooza is touring to India, a value delicate stay music market the place the urge for food for worldwide music of all genres has grown significantly within the streaming period.

The multi-genre competition shall be staged in Mumbai on Jan. 28-29, 2023, marking its debut in Asia.

BookMyShow, India’s largest ticketing platform, is selling and co-producing Lollapalooza India, together with world producers Perry Farrell, WME and C3 Presents, which is owned by Stay Nation.

The competition’s Mumbai installment, which can happen at an as-yet unannounced venue “within the middle of town,” will characteristic round 45 acts enjoying 20 hours of music throughout 4 phases to an viewers of 60,000 followers every day. The road-up will comprise 60% worldwide artists and 40% native acts, the promoters inform Billboard.

India was chosen as the following vacation spot for the multi-genre competition — which has expanded to a few nations in South America and three in Europe over the previous decade — as a result of it was a big potential market which historically has been underserved by U.S. and European acts, says C3 Presents companion Charlie Walker.

“We’re usually on the lookout for locations that aren’t already crowded with giant scale, multi-day, multi-genre festivals,” he says. “If you happen to have a look at the musical urge for food in India in [terms of] streaming consumption, you understand rapidly that it’s underserved in stay.”

India’s streaming revenues grew by 20.6% in 2020 to $153.2 million, outpacing its total progress of 4.9% to $180 million, in line with IFPI’s International Music Report. (The expansion has largely been in ad-supported revenues.)

The Indian version of the competition has been within the works for a minimum of 4 years, says BookMyShow founder and CEO Ashish Hemrajani, however plans have been delayed on account of the pandemic. Hemrajani says the time is ripe now for such an occasion.

“Put up-pandemic, the spends on stay leisure have gone up dramatically,” he says, noting that film ticket gross sales have greater than doubled pre-pandemic numbers. “There may be enormous pent-up demand.”

Mumbai-based BookMyShow has beforehand co-promoted India excursions by Ed Sheeran, Justin Bieber and U2, and plans to convey Bieber again to India in October as a part of his ongoing Justice world trek.

Launched in 2007, BookMyShow, is owned and operated by Huge Tree Leisure Pvt Ltd. The agency is current in over 650 cities and cities in India and works with companions throughout the business. The corporate has advanced from a purely on-line ticketing platform for motion pictures throughout 6,000-plus screens to end-to-end administration of stay leisure occasions together with music live shows, stay performances, theatricals, sports activities and extra. BookMyShow additionally has operations in UAE, Singapore, Indonesia and Sri Lanka.

India, which had struggled for years to steer large bands to journey to the nation of 1.3 billion, raised eyebrows when U2 performed its first-ever-concert in Mumbai in December of 2019 — an indication that India was turning a nook in direction of turning into a legit touring marketplace for world acts.

Hemrajani described the partnership with Lollapalooza as “long-term” with out specifying the variety of years they’ve signed on to stage the competition in India. Nonetheless, it gained’t be a one-off. “We don’t go anyplace with the expectation of not occurring ceaselessly,” says Parker. “We’re nonetheless going all over the place we’ve began one.”

Aside from the flagship in Chicago, began in 2005, Lollapalooza at present additionally has annual editions in Santiago (launched in 2011), São Paulo (2012), Buenos Aires (2014), Berlin (2015), Paris (2017) and Stockholm (2019).

As for the non-musical features that Lollapalooza has come to be identified for, the Mumbai leg will “resemble very a lot all of the others, the place we deal with meals, charitable organizations, and youngsters, on prime of the music,” says Walker.

India is an especially price-sensitive market, the place streaming platforms wrestle to steer customers to pay for subscriptions, and the place the most cost effective tickets for live shows are usually offered for 1,500 Indian rupee (about $20). Most promoters rely closely on sponsors and depend on manufacturers to cowl anyplace between 50% to 70% of the prices. (Tickets for the U2 present in Mumbai in 2019 began at 3,000 Indian rupee, or about $40).

Early-bird tickets for registered Lollapalooza India customers, priced at Rs7,000 ($88) onwards, go stay on August 1. Registrations shall be stay on lollaindia.com from July 27-31. The organizers count on to announce the line-up in direction of the top of August.





Supply hyperlink

MUMBAI — Lollapalooza is touring to India, a value delicate stay music market the place the urge for food for worldwide music of all genres has grown significantly within the streaming period. The multi-genre competition shall be staged in Mumbai on Jan. 28-29, 2023, marking its debut in Asia. BookMyShow, India’s largest ticketing platform, is…

Leave a Reply

Your email address will not be published.